Jorge Elias Rojas is the coffee mastermind behind La Roca estate, nestled in the breathtaking mountains of Tolima. Jorge's love affair with coffee runs deep! At La Roca, it's not just about growing coffee -- it's about pushing boundaries and exploring new flavors. Jorge's journey has taken him from classic varieties like Castillo to experimenting with Gesha and Bourbon, all while perfecting fermentation and drying techniques.
Through four generations of coffee tradition and a relentless pursuit of excellence, Jorge is determined to put La Roca on the map, one delicious cup at a time. So, join him on this caffeinated adventure and taste the magic of La Roca for yourself. This delicious coffee showcases a variety of red and stone fruits, depending on brew method, with a soft vanilla undertone.